Harness The Power of Name Recognition
Are you using name recognition to your advantage?
Name recognition can be powerful for you bar. When you get your name
out there in front of people they think of you when they want to
a beer after work or get together with friends for a night out.
Here are some ways to build your name recognition:
Pass Business Cards
Have business cards printed with your bar's name, hours and a
drink coupon on the back. Carry them with you and pass them out when
you meet someone new.
Give them to your employees to distribute to people they meet also.
This builds your name recognition and also your word of mouth. Soon
you'll be the bar that everyone is talking about.
Advertise on T-Shirts
The Salty Dog Cafe in Hilton Head, SC has built amazing name
with the shirts that they sell to their customers. They sell multi
colored t-shirts for around $15, making a profit on the shirts and
using their customers as walking billboards.
We've seen Salty Dog Cafe shirts in places all over the country and
even overseas. Keep your eye out and you'll probably see one this
There's no reason why your bar can't do what the Salty Dog does.
an interesting t-shirt or better yet hold a t-shirt design contest
your customers and choose the best design. Have staff wear the
Make them inexpensive and easy to buy.
Include a Glass
Another way to put your bar into people's minds is to give them
something with your bar's name that they'll use often.
An easy way to do this is with a special glass printed with your
name that is included in the price of a specialty drink or signature
People will see the glasses and remember the good time they
had at your bar. When others see the glasses they'll want to know
what your bar is all about.
Want more information on bar promotions? See
bar promotion ideas.