Turn Your Happy Hour Upside Down
For all the bars that have successful happy hours from the
happy hours of 4-7 pm, there are a bunch of places that just can't
happy hour to work for them.
The reason is that lots of customers just can't make it to your bar
in time to take advantage of happy hour. With more people working
odd hours and commuting to and from urban centers, many working
miss out on happy hour times because they're either still at work or
in the car.
How can you change your happy hour to reach this other set of
Two words - reverse it. Alter your happy hour to include a different
set of happy hour times - turn it into a reverse happy hour.
Here's how it works - a reverse happy hour is similar to a regular
happy hour with drink specials or a dollar amount off food and
(like $1 off all appetizers and cocktails.) The big difference is
that a reverse happy hour takes place during different times of day,
i.e. NOT from 4-7 pm on weekdays.
A reverse happy hour usually creates a late night crowd and runs
from around 10 pm 'til 1 or 2 am. The drink and food specials can
be the same as what you offer for the normal happy hour, or you can
create your own reverse happy hour menu with discounts on food and
Reverse happy hours reach younger clientele and commuters that
normally be able to visit your bar during regular happy hour. It
appeals to the thousands of people who work retail hours.
Want more bar promotion tips? Go to bar
promotions that work.